When everyone thinks they already know Vegas, they stop discovering it.
Get Lost in Vegas is about losing the Vegas you thought you knew and finding your own version of it.
We take the campaign to socials by having Billy Eichner ask people their most common Las Vegas misconceptions.
Each panel of this “brochure” highlights a different part of the real Vegas and displays floating location markers across the screen. When someone taps a marker, the billboard instantly reveals the hidden experience behind it: a local restaurant, a spa, a fun performance.
Every reveal comes with a QR code that lets people book the experience on the spot.
The “Get Lost” vending machine uses Vegas clichés as bait, then flips them into real local experiences. When someone selects a stereotypical item, they don’t receive the object itself; they get a destination-based ticket tied to that cliché: a mug becomes a gift card to a specialty local coffee shop, a feather boa unlocks tickets to RuPaul’s Drag Race Live, and poker chips lead to hidden bars or indie game lounges.