In a country full of differing opinions and disagreements, agreeing doesn’t need to be costly.
Agreeing can cost less.
We started the campaign by targeting readers of the news. We show that Bar-S hot dogs can prevent news-based arguments at dinner. Includes alternate texts for different times of the day.
We created discourse on social media showing that everyone can agree to eat hot dogs even if they disagree on how to eat those hot dogs.
We continued the campaign in a TV spot showing how Bar-S can interrupt any family disagreements.
Bar-S interrupts household arguments in magazines.
Shopping cart ads and floor decals remind people shopping for dinner that life is full of things that can divide us, but that Bar-S can bridge that divide. While people can disagree on how to shop, Bar-S means agreement on at least one thing to shop for.
