When you connect with someone’s favorite music, you connect with them. And the friendships and partnerships that are created can last forever.
Once the campaign launched in out-of-home and social, audience members were invited to share their own Feel It Forever moments.
Audience members were invited to make their own forever connections with our Spotify X Lollapalooza pop-up. Participants in the booths selected a song from Spotify for their booth neighbor to hear. If participants liked each other’s song choices, they hit the button in their booth, which created a Spotify blend which kickstarted connections.
