Cooper’s Daughter is a woman-owned distillery, and through emotional, mixed-media storytelling, we show the craft behind every pour. From the Hudson Valley farms to carefully chosen botanicals to the hands behind the distillery.
Because Cooper’s Daughter is not just about what is in the bottle, it is about the intention behind it.
The first part of the campaign was the rebrand itself.
Before consumers taste the product, they experienced the brand identity first.
We redesigned the logo to feel more feminine, premium, and modern, but still handcrafted and intentional.
Our video ad transformed Cooper's Daughter from a surface-level purchase into something more story-rich and meaningful. It reinforced the idea that what you bring to a moment reflects your taste and standards.